Romeo y Julieta Cigars

It is said that due to its name, related to a love story, Romeo y Julieta has become one of the most famous cigar brands in the world.

In 1875, the enterprise of Inocencio Álvarez and Manín García created this brand whose reputation as a handcraft jewel in the art of good smoking would make it one of the leaders in the international market.

Romeo y Julieta brand has been awarded with several golden medals in different Universal Exhibitions as Antwerp (1885), Paris (1889 and 1900) and Brussels (1897).

In 1897, the brand was bought by the Association Rodríguez- Argüelles & Co.; three years later, in 1903, the Association dissolved and the Cuban enterprise Romeo y Julieta Cigar Factory was created.

The owner José Fernández Rodríguez, a Spanish emigrant in Cuba, increased the productivity of his employees through a system of incentives, which permitted to increase the cigars' production and their quality. He also introduced bands or personalized vitolas to some of his most selected clients.

There were printed more than 20 000 different vitolas. Romeo y Julieta Cigars He also used publicity tricks as to name his own racing horse after the name of the brand, and took it to the most important races in Europe.

On the other hand, he also opened a shop in the hotel Capulet in Verona, the city where Shakespeare's the drama, Romeo and Juliet, took place. Under the command of Fernández, the factory moved to O'Reilly Street where it is at present.

Romeo and Juliet brand offers vitolas from medium to strong strength, with good combustion and brown color of the wrapper.

Its tobacco is from Vuelta Abajo (Pinar del Rio). This brand is commercialized in Spain, France, Benlux, Hong Kong, Argentina, Brazil, Mexico, Africa, Middle East, Canada, East Europe, Swiss and Great Britain.